Don’t Be Sheep Independent Music Festival

Visual Identity, Editorial Design
2023

Don’t Be Sheep is an independent music festival.

In Hong Kong, it's common for people to unconsciously go with the flow and follow the crowd, much like the instinct of sheep trailing behind their fellow flock members.

Independent music in Hong Kong embodies a different approach as it remains disconnected from major music labels, prioritizing originality and artistic expression. This genre serves as a potent medium for social change and community unity, using music to spread the message of individuality. Independent music encourages individuals to embrace their true selves fully and embrace the mindset of authenticity.

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