Lucid Express Tour
Poster Design, Advertising
2025
Poster Design, Advertising
2025
Lucid Express is a HK shoegaze band.
They invited me to design a set of posters for the upcoming U.S Tour and a Hong Kong local band show. Shoegaze is a subgenre of indie and alternative rock characterized by a distorted, "wall of sound" effect created with heavy guitar effects, ethereal and obscured vocals, and droning melodies.
They invited me to design a set of posters for the upcoming U.S Tour and a Hong Kong local band show. Shoegaze is a subgenre of indie and alternative rock characterized by a distorted, "wall of sound" effect created with heavy guitar effects, ethereal and obscured vocals, and droning melodies.
Don’t Be Sheep Independent Music Festival
Visual Identity, Editorial Design
2023
Visual Identity, Editorial Design
2023
Don’t Be Sheep is an independent music festival.
In Hong Kong, it's common for people to unconsciously go with the flow and follow the crowd, much like the instinct of sheep trailing behind their fellow flock members.
Independent music in Hong Kong embodies a different approach as it remains disconnected from major music labels, prioritizing originality and artistic expression. This genre serves as a potent medium for social change and community unity, using music to spread the message of individuality. Independent music encourages individuals to embrace their true selves fully and embrace the mindset of authenticity.
In Hong Kong, it's common for people to unconsciously go with the flow and follow the crowd, much like the instinct of sheep trailing behind their fellow flock members.
Independent music in Hong Kong embodies a different approach as it remains disconnected from major music labels, prioritizing originality and artistic expression. This genre serves as a potent medium for social change and community unity, using music to spread the message of individuality. Independent music encourages individuals to embrace their true selves fully and embrace the mindset of authenticity.
#OkAbortion Skincare
Branding, Packaging Design
2023
Branding, Packaging Design
2023
Abortion stigma is a serious issue in Hong Kong, often associated with shame and guilt due to lack of understanding or fear.
To address this, "The Case with Her" and Hey Jane partnered with Elf beauty brand for the #OkAbortion campaign. Through skincare product packaging, posters, and social media, the campaign aims to educate and end the stigma surrounding abortion, creating a safe space for women to share their stories.
To address this, "The Case with Her" and Hey Jane partnered with Elf beauty brand for the #OkAbortion campaign. Through skincare product packaging, posters, and social media, the campaign aims to educate and end the stigma surrounding abortion, creating a safe space for women to share their stories.
#EndAnimalTesting Campaign
Visual Identity, Advertising
2023
Visual Identity, Advertising
2023
Animal testing is a serious issue, morally wrong and cruel, yet it persists in our daily lives.
This campaign aims to raise awareness, educate, and encourage people to stop supporting animal testing. Through impactful visuals featuring commonly used testing animals like rabbits, guinea pigs, and mice, we hope to prompt reflection on the issue and advocate for change.
This campaign aims to raise awareness, educate, and encourage people to stop supporting animal testing. Through impactful visuals featuring commonly used testing animals like rabbits, guinea pigs, and mice, we hope to prompt reflection on the issue and advocate for change.
Astro Zine
Editorial Design, Infographics
2022
Editorial Design, Infographics
2022
Astrology is the fascinating study of how celestial positions influence events on Earth and shape human lives.
However, it can often appear complex and unfamiliar to many. In an effort to bridge this gap, Astro Zine, a captivating mini book, has been designed. With its infographic-focused layout, the zine provides a quick and engaging introduction to astrology. Its purpose is to promote astrology and empower individuals to explore and understand themselves on a deeper level.
However, it can often appear complex and unfamiliar to many. In an effort to bridge this gap, Astro Zine, a captivating mini book, has been designed. With its infographic-focused layout, the zine provides a quick and engaging introduction to astrology. Its purpose is to promote astrology and empower individuals to explore and understand themselves on a deeper level.
